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Wise Target Audience
User Segments
Age: 32
Gender: Female
Occupation: Senior Software Engineer
Education: Master's Degree, Computer Science
Age: 28
Gender: Male
Occupation: Healthcare Consultant
Education: Master's Degree, Public Health
Age: 38
Gender: Female
Occupation: Management Consultant
Education: Master's Degree, Business Administration
Aisha Rahman
Goals
- Efficiently manage international remittances to support family overseas without high fees
- Securely invest and grow multi-currency savings for future financial stability
- Seamlessly handle personal finances while frequently traveling for work and leisure.
Pain Points
- Hidden fees and unfavorable exchange rates from traditional banks on international transfers
- Slow processing times for cross-border payments, causing delays for recipients
- Difficulty managing multiple currency accounts with different banks and platforms.
Wise Geographic Distribution
Wise has a strong global footprint, with significant presence in the US and UK, followed by Europe, Canada, and Australia, reflecting its focus on international financial needs.
Top Countries
United States
United Kingdom
European Union
Canada
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Wise users are predominantly medium-income individuals, with a mix of single, couple, and small family households, often with international financial ties.
Employment Status
Income Distribution
Education Level
Wise Behavior Analysis
Behavior Profile
Device Breakdown
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