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Major Markets
Key Competitors
Salesforce
Zendesk
Twilio
Salesforce
Dominant market leader
Extensive product suite (CRM
sales
service
marketing)
Strong brand recognition and customer loyalty
Can be complex and expensive for small businesses
Steep learning curve for new users
Customization can require significant resources
Expansion into new industries and emerging markets
AI and automation integration across all products
Further development of industry-specific clouds
Intense competition from niche SaaS providers
Data privacy regulations and compliance
Economic downturns impacting business IT spending
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