Top Marketing Strategies for Wheatsville Co-op

Wheatsville Co-op User Persona

Name:

Emily Carter

Age :

32

Gender :

Female

Occupation :

Marketing Manager

Industry :

Tech

Education :

Masters, Marketing

Preferred platforms

GOALS

• Eat healthy and organic on a budget, sourcing local produce whenever possible
• Discover new recipes and cooking techniques that incorporate seasonal ingredients
• Reduce her environmental impact through conscious grocery shopping and waste reduction

Frustrations

• Finding time in her busy schedule to cook elaborate meals from scratch
• Sourcing high-quality, organic ingredients at affordable prices
• Reducing food waste and managing her grocery budget effectively

Name:

David Lee

Age :

45

Gender :

Male

Occupation :

University Professor

Industry :

Education

Education :

PhD, Environmental Science

Preferred platforms

GOALS

• Support local farmers and producers by purchasing their products
• Reduce his carbon footprint by choosing sustainable and ethically sourced food
• Find healthy and convenient meal options for his family that cater to dietary restrictions

Frustrations

• The lack of transparency and traceability in conventional food supply chains
• The environmental impact of industrialised agriculture and food production
• Balancing his family's dietary needs and preferences with his values around sustainability

Name:

Sophia Rodriguez

Age :

25

Gender :

Female

Occupation :

Graphic Designer

Industry :

Design

Education :

Bachelors, Fine Arts

Preferred platforms

GOALS

• Explore new cuisines and experiment with plant-based recipes
• Find visually appealing and Instagrammable food experiences
• Support businesses that align with her values around sustainability and ethical sourcing

Frustrations

• Limited options for healthy and affordable takeout or ready-made meals
• The prevalence of single-use plastics and packaging in the food industry
• Lack of information and transparency about the origins and production methods of food products

Wheatsville Co-op Geographic and Demographic Insights

Geographic Insights: Wheatsville Co-op's primary market is the United States, with a strong focus on local communities. However, there's potential interest from Canada, the UK, Australia, and Germany, indicating a growing global interest in sustainable food choices.

Demographic Insights: Wheatsville Co-op's target audience consists slightly more of women, with a significant portion aged between 25-44. This suggests a focus on young professionals and families seeking healthy and sustainable food options.

Wheatsville Co-op Socio-economic Profile

Household and Income Insights: Wheatsville Co-op attracts a mix of household sizes, predominantly couples and small families, with a largely middle-income customer base and a considerable segment of high-income earners.

Educational and Employment Insights: The majority of Wheatsville Co-op's target users are employed full-time or are students, with a high proportion having university or college-level education, reflecting an educated and potentially health-conscious consumer base.

Wheatsville Co-op Behavioral Insights

Interest-Based Insights: Target customers are interested in organic food, sustainable living, local produce, cooking, nutrition, farmers' markets, and health & wellness.

Technology and Social Media Usage: Users primarily engage through Facebook, Instagram and YouTube. While they utilize a mix of devices, desktop usage is notable, suggesting a preference for online ordering or browsing recipes.

Wheatsville Co-op Top Competitors