WhatsApp's target audience is incredibly vast, encompassing virtually anyone with a smartphone and an internet connection globally. This includes individuals of all ages (from teenagers to seniors) who wish to communicate with friends, family, and colleagues, both domestically and internationally, through text, voice, and video calls. The platform is designed for mass adoption, offering a simple and intuitive user experience that appeals to a wide demographic, regardless of technical proficiency. Beyond individual users, WhatsApp also targets businesses of all sizes, from small local shops to large enterprises, through its WhatsApp Business platform. This audience seeks to leverage WhatsApp for customer communication, support, marketing, and sales, aiming to meet customers where they are already active. The global nature of WhatsApp means it targets users in diverse cultures and economic conditions, providing a communication tool that transcends geographical boundaries and offers a cost-effective alternative to traditional SMS or international calls.