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WhatsApp Target Audience
WhatsApp targets a broad global audience with its messaging, calling, and group communication features. It appeals to individuals of all ages and backgrounds who use smartphones or other compatible devices. WhatsApp also targets businesses with its WhatsApp Business platform.
User Segments
WhatsApp Geographic Distribution
WhatsApp's largest market is India with 35% user share, followed by Brazil (15%) and the US (10%).
Top Countries
India
35%
Brazil
15%
United States
10%
Indonesia
8%
Russia
7%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
WhatsApp users commonly belong to households of 2-4 people, mainly with medium income levels, reflecting its wide accessibility.
Employment Status
Income Distribution
Education Level
WhatsApp Behavior Analysis
Behavior Profile
Device Breakdown
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