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Western Products' target audience consists of homeowners in the Dakotas and Western Minnesota who are interested in home improvement projects. The company specifically mentions serving value-conscious homeowners and those seeking to improve their homes' curb appeal, energy efficiency, and overall comfort.
Western Products primarily operates in the US, holding a dominant market share. Canada represents a smaller, yet potential market, while other countries show negligible presence.
United States
Canada
Mexico
Germany
United Kingdom
Primary age group concentration shows strong presence in:
31-35
Most active age range
The majority of Western Products' customers are middle-income earners with households of 2-4 people, reflecting a typical family structure.
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