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Western Products Target Audience

Western Products' target audience consists of homeowners in the Dakotas and Western Minnesota who are interested in home improvement projects. The company specifically mentions serving value-conscious homeowners and those seeking to improve their homes' curb appeal, energy efficiency, and overall comfort.

User Segments

Western Products Geographic Distribution

Western Products primarily operates in the US, holding a dominant market share. Canada represents a smaller, yet potential market, while other countries show negligible presence.

Top Countries

United States flag

United States

99%
Canada flag

Canada

1%
Mexico flag

Mexico

0%
Germany flag

Germany

0%
United Kingdom flag

United Kingdom

0%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The majority of Western Products' customers are middle-income earners with households of 2-4 people, reflecting a typical family structure.

Employment Status

Income Distribution

Education Level

Western Products Behavior Analysis

Behavior Profile

Device Breakdown

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