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Westerly Community Credit Union Target Audience

User Segments

Age: 18

Gender: Male

Occupation: Student (Part-Time Retail Associate)

Education: High School

Age: 21

Gender: Female

Occupation: Student (Part-Time Food Service)

Education: Associate Degree

Age: 20

Gender: Male

Occupation: Student (Part-Time Education Assistant)

Education: High School

Student Saver Sam

Student Saver Sam

Age: 18
Gender: Male
Occupation: Student (Part-Time Retail Associate)
Education: High School
Industry: Retail
Channels: YouTubeInstagramTikTok

Goals

  • Saving enough money to pay for college tuition and avoid student loan debt
  • Learning how to manage my money responsibly to build a strong financial foundation
  • Gaining financial independence from my parents by covering my own expenses.

Pain Points

  • Difficulty balancing work, school, and social life while also managing finances
  • Not understanding complex financial jargon and terms
  • Limited disposable income making it hard to save significant amounts.

Westerly Community Credit Union Geographic Distribution

Westerly Community Credit Union primarily serves the local community in the US, likely Rhode Island. Its focus is highly regional, with minimal international presence.

Top Countries

United States flag

United States

99.8%
Canada flag

Canada

0.1%
Mexico flag

Mexico

0.05%
United Kingdom flag

United Kingdom

0.03%
Australia flag

Australia

0.02%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

WCCU serves diverse household sizes, with a strong emphasis on medium-income families and individuals seeking financial stability.

Employment Status

Income Distribution

Education Level

Westerly Community Credit Union Behavior Analysis

Behavior Profile

Financial Literacy
Personalized Planning
Life Events
Online Banking
Community Support
Digital Engagement
Budgeting
Saving Habits
Credit Building
Investment
Social Media Usage
Mobile Banking
Financial Education
Researching Loans
Seeking Advice
Youth Programs
Grant Applications
Online Calculators
Community Events
Business Growth

Device Breakdown

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