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Band of Misfits Target Audience

The target audience for Band of Misfits is founders, owners, and leaders of companies, particularly those experiencing stress and seeking to improve their mental mastery, leadership skills, and overall well-being. The company also targets event leaders looking for impactful speakers who can deliver practical insights and inspire action. Lastly, they target individuals seeking personal and professional growth through their coaching programs and workshops.

User Segments

Band of Misfits Geographic Distribution

Band of Misfits' primary market is the United States, followed by Canada and the United Kingdom. This aligns with the company's target audience of English-speaking founders, owners, and leaders.

Top Countries

United States flag

United States

60%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

10%
Australia flag

Australia

7.5%
Germany flag

Germany

7.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Band of Misfits' target audience typically falls within the medium to high-income brackets, reflecting the financial capacity to invest in coaching and consulting services.

Employment Status

Income Distribution

Education Level

Band of Misfits Behavior Analysis

Behavior Profile

Device Breakdown

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