GOALS

• Convert more leads into residents by providing personalized tours and information, and nurturing relationships effectively
• Shorten the sales cycle by promptly addressing inquiries and providing a seamless experience for prospective residents
• Exceed monthly sales targets and contribute to the overall financial success of the senior living community

Frustrations

• Managing a large volume of leads across various platforms and struggling to prioritize follow-ups
• Lacking a centralized system to track interactions with leads, leading to miscommunication and missed opportunities
• Facing resistance from potential residents who are hesitant to embrace technology or transition into a senior living environment

GOALS

• Leverage social media platforms to reach a younger audience of potential residents and their families
• Implement creative digital marketing campaigns that resonate with the target audience and generate interest in senior living options
• Track and analyze data to measure the effectiveness of marketing initiatives and optimize campaigns for better results

Frustrations

• Encountering difficulty in convincing senior management of the value of social media marketing and securing budget allocation for digital initiatives
• Facing challenges in creating engaging content that appeals to both seniors and their adult children, who often influence decision-making
• Struggling to integrate data from various marketing channels and prove the return on investment for digital strategies