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National Women's Law Center
Ms. Foundation for Women
Top Marketing Channels
National Women's Law Center
- Social Media Campaigns
- Examples: Facebook, Twitter, Instagram
- Campaigns: #EqualPayDay, #ProtectTransKids, #MeTooMovement
- Advocacy & Policy Briefs
- Examples: Legal analyses, Policy reports, Amicus briefs
- Campaigns: Reproductive Rights Advocacy, LGBTQ+ Rights Initiatives, Workplace Equality Campaigns
- Digital Content & Webinars
- Examples: Blog posts, Educational videos, Online events
- Campaigns: NWLC Online Summit, Title IX Explained Series, Child Care Is Infrastructure Campaign
Top Sales Channels
- Grant Applications & Fundraising
- Government grants, Foundation grants, Corporate partnerships
- Annual Fund Drive, Justice & Opportunity Fund, Policy Impact Grants
- Individual Giving Programs
- Online donations, Major donor appeals, Planned giving
- Defend Our Rights Campaign, Stand Up for Women Initiative, Monthly Giving Circle
- Merchandise & Publications
- T-shirts, Books, Reports
- NWLC Store Promotion, Report Launch Events, Publication Subscriptions
Wellesley Centers for Women SWOT Analysis
Strengths
Strong legal expertise and advocacy
Established reputation and brand recognition
Wide network of legal and policy professionals.
Weaknesses
Reliance on political climate for policy change
Potentially perceived as too partisan by some
Limited direct service provision beyond advocacy.
Opportunities
Expanding digital advocacy and online reach
Engaging with emerging legal challenges (e.g.
AI and discrimination)
Forming broader coalitions with diverse justice organizations.
Threats
Changes in political administration impacting funding/policy
Backlash against progressive legal initiatives
Competition from other legal advocacy groups.
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