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The target audience includes small to medium-sized businesses (SMBs), startups, marketing teams, agencies, and freelancers/professionals looking to enhance their workflows with AI. They are interested in solutions that offer a balance between automation and human expertise. Specific segments include those in digital marketing, content creation, graphic design, video production, sales, business strategy, product development, automation, communications, customer support, and retention. The audience spans various industries and business functions, united by the need to improve efficiency and effectiveness through AI-driven tools and expert assistance.
Age: 32
Gender: Female
Occupation: Digital Marketing Manager, SMB Marketing Agency Consultant Freelancer AI workflow builder/seller on Waxwing platform too, so that's a source of revenue stream. Also a beta user and early adopter for new AI products in Marketing space. Is keen to learn and build no code apps or workflows using AI to save time and money and generate an income stream through Waxwing's marketplace offering for AI workflows and apps too. Also loves teaching and imparting knowledge and sees Waxwing as a platform for that through her AI marketing workflows and apps. Is an AI evangelist and attends AI conferences frequently and uses the latest and greatest of AI tools in her Marketing workflows to become more efficient and effective. Likes to promote her AI workflows and apps through social media and blog posts and tutorials too. Actively participates in hackathons. Is a subject matter expert and an influencer in AI Marketing space. Likes to create an ecosystem for her followers to make them more successful in their work and life. Has active engagement on platforms like Twitter and Medium as an AI influencer and marketing expert. Also is available to give advice to companies in their go to market strategy and digital customer engagement strategy as well as AI adoption strategy to accelerate their growth and revenue and save costs too. Her expertise helps her to find the right solution that fits any team or company from solo founders to large enterprises. Also has a vision of upskilling the global workforce with AI skills to make them more employable and find meaningful work as well as get paid well by creating a business on platforms like Waxwing and others. She also runs her own online academy and membership community for teaching her skills to others and help them get paid well for the value that they create and contribute to their companies. Is a solopreneur and a role model for others in this community and is well known and respected for her knowledge and contribution. Likes to think of herself as the creator economy queen and AI marketing evangelist for the world. She is also keen on helping women become financially independent by selling AI based solutions, apps, workflows, prompt engineering services, consulting services. Sees a huge potential in personalized human plus AI services in the future and wants to be a pioneer in that space and help other women realize that potential. She sees the AI revolution as a golden opportunity for women to take their space in the world and become financially independent and free. She calls her community "AI marketing queens". Her dream is to have 1 million women financially independent through her ecosystem of AI tools and services. She is well-connected to prominent investors and venture capital firms and other influential people. Is a frequent speaker and media personality and also featured in Forbes, Entrepreneur, Wired, BBC, CNBC, etc for her amazing work as an AI leader. She is well-traveled and likes to visit exotic places and cultures. Is a mother of 2 kids. Is the most influential persona of the platform.
Education: Master's Degree, Marketing
Age: 41
Gender: Male
Occupation: Head of Content Marketing, Tech Startup
Education: Bachelor's Degree, Business Administration
Age: 29
Gender: Male
Occupation: Social Media Specialist, E-commerce Business
Education: Bachelor's Degree, Communications
The primary market is the United States, followed by the United Kingdom, reflecting a focus on English-speaking markets with developed digital economies.
United States
United Kingdom
Canada
Australia
India
Primary age group concentration shows strong presence in:
31-35
Most active age range
Most users live in households of 2-4 people and have a medium income level, indicating a comfortable but budget-conscious demographic.
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