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Waxwing Target Audience

The target audience includes small to medium-sized businesses (SMBs), startups, marketing teams, agencies, and freelancers/professionals looking to enhance their workflows with AI. They are interested in solutions that offer a balance between automation and human expertise. Specific segments include those in digital marketing, content creation, graphic design, video production, sales, business strategy, product development, automation, communications, customer support, and retention. The audience spans various industries and business functions, united by the need to improve efficiency and effectiveness through AI-driven tools and expert assistance.

User Segments

Age: 32

Gender: Female

Occupation: Digital Marketing Manager, SMB Marketing Agency Consultant Freelancer AI workflow builder/seller on Waxwing platform too, so that's a source of revenue stream. Also a beta user and early adopter for new AI products in Marketing space. Is keen to learn and build no code apps or workflows using AI to save time and money and generate an income stream through Waxwing's marketplace offering for AI workflows and apps too. Also loves teaching and imparting knowledge and sees Waxwing as a platform for that through her AI marketing workflows and apps. Is an AI evangelist and attends AI conferences frequently and uses the latest and greatest of AI tools in her Marketing workflows to become more efficient and effective. Likes to promote her AI workflows and apps through social media and blog posts and tutorials too. Actively participates in hackathons. Is a subject matter expert and an influencer in AI Marketing space. Likes to create an ecosystem for her followers to make them more successful in their work and life. Has active engagement on platforms like Twitter and Medium as an AI influencer and marketing expert. Also is available to give advice to companies in their go to market strategy and digital customer engagement strategy as well as AI adoption strategy to accelerate their growth and revenue and save costs too. Her expertise helps her to find the right solution that fits any team or company from solo founders to large enterprises. Also has a vision of upskilling the global workforce with AI skills to make them more employable and find meaningful work as well as get paid well by creating a business on platforms like Waxwing and others. She also runs her own online academy and membership community for teaching her skills to others and help them get paid well for the value that they create and contribute to their companies. Is a solopreneur and a role model for others in this community and is well known and respected for her knowledge and contribution. Likes to think of herself as the creator economy queen and AI marketing evangelist for the world. She is also keen on helping women become financially independent by selling AI based solutions, apps, workflows, prompt engineering services, consulting services. Sees a huge potential in personalized human plus AI services in the future and wants to be a pioneer in that space and help other women realize that potential. She sees the AI revolution as a golden opportunity for women to take their space in the world and become financially independent and free. She calls her community "AI marketing queens". Her dream is to have 1 million women financially independent through her ecosystem of AI tools and services. She is well-connected to prominent investors and venture capital firms and other influential people. Is a frequent speaker and media personality and also featured in Forbes, Entrepreneur, Wired, BBC, CNBC, etc for her amazing work as an AI leader. She is well-traveled and likes to visit exotic places and cultures. Is a mother of 2 kids. Is the most influential persona of the platform.

Education: Master's Degree, Marketing

Age: 41

Gender: Male

Occupation: Head of Content Marketing, Tech Startup

Education: Bachelor's Degree, Business Administration

Age: 29

Gender: Male

Occupation: Social Media Specialist, E-commerce Business

Education: Bachelor's Degree, Communications

Emily Carter

Emily Carter

Age: 32
Gender: Female
Occupation: Digital Marketing Manager, SMB Marketing Agency Consultant Freelancer AI workflow builder/seller on Waxwing platform too, so that's a source of revenue stream. Also a beta user and early adopter for new AI products in Marketing space. Is keen to learn and build no code apps or workflows using AI to save time and money and generate an income stream through Waxwing's marketplace offering for AI workflows and apps too. Also loves teaching and imparting knowledge and sees Waxwing as a platform for that through her AI marketing workflows and apps. Is an AI evangelist and attends AI conferences frequently and uses the latest and greatest of AI tools in her Marketing workflows to become more efficient and effective. Likes to promote her AI workflows and apps through social media and blog posts and tutorials too. Actively participates in hackathons. Is a subject matter expert and an influencer in AI Marketing space. Likes to create an ecosystem for her followers to make them more successful in their work and life. Has active engagement on platforms like Twitter and Medium as an AI influencer and marketing expert. Also is available to give advice to companies in their go to market strategy and digital customer engagement strategy as well as AI adoption strategy to accelerate their growth and revenue and save costs too. Her expertise helps her to find the right solution that fits any team or company from solo founders to large enterprises. Also has a vision of upskilling the global workforce with AI skills to make them more employable and find meaningful work as well as get paid well by creating a business on platforms like Waxwing and others. She also runs her own online academy and membership community for teaching her skills to others and help them get paid well for the value that they create and contribute to their companies. Is a solopreneur and a role model for others in this community and is well known and respected for her knowledge and contribution. Likes to think of herself as the creator economy queen and AI marketing evangelist for the world. She is also keen on helping women become financially independent by selling AI based solutions, apps, workflows, prompt engineering services, consulting services. Sees a huge potential in personalized human plus AI services in the future and wants to be a pioneer in that space and help other women realize that potential. She sees the AI revolution as a golden opportunity for women to take their space in the world and become financially independent and free. She calls her community "AI marketing queens". Her dream is to have 1 million women financially independent through her ecosystem of AI tools and services. She is well-connected to prominent investors and venture capital firms and other influential people. Is a frequent speaker and media personality and also featured in Forbes, Entrepreneur, Wired, BBC, CNBC, etc for her amazing work as an AI leader. She is well-traveled and likes to visit exotic places and cultures. Is a mother of 2 kids. Is the most influential persona of the platform.
Education: Master's Degree, Marketing
Industry: Digital Marketing
Channels: LinkedInTwitterYouTube

Goals

  • Increase lead generation by 30% in the next quarter through more effective content marketing strategies
  • Streamline marketing workflows to reduce campaign launch times by 20% using AI-powered automation
  • Enhance brand engagement and customer loyalty by creating more personalized and relevant content experiences

Pain Points

  • Difficulty in maintaining brand consistency across all marketing channels due to disparate tools and workflows
  • Struggling to find reliable freelancers with specialized AI skills for specific projects
  • Overwhelmed by the sheer volume of data and the need to quickly extract actionable insights for campaigns

Waxwing Geographic Distribution

The primary market is the United States, followed by the United Kingdom, reflecting a focus on English-speaking markets with developed digital economies.

Top Countries

United States flag

United States

40%
United Kingdom flag

United Kingdom

15%
Canada flag

Canada

10%
Australia flag

Australia

8%
India flag

India

7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most users live in households of 2-4 people and have a medium income level, indicating a comfortable but budget-conscious demographic.

Employment Status

Income Distribution

Education Level

Waxwing Behavior Analysis

Behavior Profile

AI Adoption
Digital Marketing
Content Creation
Workflow Automation
Freelancer Hiring
Business Strategy
Social Media Engagement
Productivity Tools
Data Analytics
Technology Enthusiasts
Online Collaboration
Remote Work
Continuous Learning
Community Building
Innovation Adoption
Brand Awareness

Device Breakdown

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