The target audience for WAV Online encompasses a broad spectrum of real estate professionals. This includes independent real estate agents, who are often looking for an all-in-one solution to manage their business without significant IT overhead. It also extends to real estate brokers who manage a team of agents and require a platform that can support multiple users, provide consistent branding across their agents, and offer consolidated reporting. Small to medium-sized real estate agencies are also a key target, as they would benefit from the integrated CRM, website, and marketing tools to manage their client database, property listings, and lead generation. Furthermore, new agents entering the market who want to establish a professional online presence quickly and efficiently, as well as experienced agents looking to upgrade their existing tools or consolidate their technology stack, would be strong candidates. The platform's features suggest it's designed for real estate professionals who understand the importance of digital marketing and are committed to leveraging technology to grow their business.