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Major Markets
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Owlet Smart Sock
Arlo Baby Monitor
Top Marketing Channels
Owlet Smart Sock
- Content Marketing
- Examples: blog posts on baby sleep, parenting guides, infographics on heart rate monitoring
- Campaigns: Sleep Safely, Grow Happily; Know Your Baby Better; The Owlet Difference
- Social Media Marketing
- Examples: Instagram ads targeting new parents, Facebook parenting groups engagement, YouTube product reviews
- Campaigns: Owlet Moments; Peace of Mind Parenting; Real Parents, Real Results
- Influencer Marketing