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Washington Savings Bank Target Audience
User Segments
Age: 20
Gender: Female
Occupation: University Student
Education: Associate Degree
Age: 23
Gender: Male
Occupation: Retail Sales Associate
Education: High School
Age: 21
Gender: Female
Occupation: Food Service Worker
Education: High School
Student Sarah
Age: 20
Gender: Female
Occupation: University Student
Education: Associate Degree
Industry: Education
Channels: TikTokInstagramYouTube
Goals
- To effectively manage her student loan and part-time job earnings to minimize debt
- To save enough money for future educational expenses or a down payment on her first apartment
- To gain financial literacy skills to make informed decisions about budgeting and investing.
Pain Points
- Struggling to balance academic responsibilities with the need to earn money
- Difficulty understanding complex financial terms and banking processes
- Limited disposable income making it hard to save consistently.
Washington Savings Bank Geographic Distribution
Washington Savings Bank primarily serves the Effingham and Mattoon areas of Illinois, making the US its dominant market with minimal international presence.
Top Countries
United States
99.9%
Canada
0%
Mexico
0%
United Kingdom
0%
Germany
0%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
The bank serves a diverse customer base, predominantly medium-income households of 2-4 people, indicating a broad appeal.
Employment Status
Income Distribution
Education Level
Washington Savings Bank Behavior Analysis
Behavior Profile
Financial Literacy
Community Involvement
Online Banking
Mobile Banking
Personalized Service
Education
Family Activities
Security
Digital Access
Socially Conscious
Fraud Protection
Trusted Relationships
Local Accessibility
Bill Pay
Facebook
YouTube
Instagram
Desktop Usage
Mobile Deposit
Device Breakdown
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