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Washington Savings Bank Target Audience

Washington Savings Bank targets individuals and families in their local communities seeking personal and business banking solutions. This includes a range of financial products such as checking and savings accounts, mortgages, loans, and credit cards. They also specifically target individuals interested in wealth management services.

User Segments

Washington Savings Bank Geographic Distribution

Washington Savings Bank's primary market is the United States, with a strong focus on local communities in and around Effingham, Illinois.

Top Countries

United States flag

United States

95%
Canada flag

Canada

3%
United Kingdom flag

United Kingdom

1%
Germany flag

Germany

0.5%
Australia flag

Australia

0.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The majority of Washington Savings Bank's customer base falls within the middle-income bracket, with a significant portion representing households of 2-4 people.

Employment Status

Income Distribution

Education Level

Washington Savings Bank Behavior Analysis

Behavior Profile

Device Breakdown

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