Find stats on top websites
Industry Landscape
The email deliverability industry is experiencing rapid growth driven by the increasing reliance on email for marketing and sales. Businesses are heavily invested in ensuring their messages reach the primary inbox to maximize ROI. AI and automation are transforming how deliverability is managed, moving towards proactive and sophisticated solutions to combat evolving spam algorithms.
Total Assets Under Management (AUM)
Email Marketing Market Size in United States
~Approx. 2.5 billion USD (2023, US)
(13.9% (2023-2030 CAGR) CAGR)
- Driven by increased digital marketing spend.
- Growing adoption of AI and automation tools.
- Focus on personalized customer engagement.
Total Addressable Market
5.6 billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
Predictive AI for Deliverability
AI models that anticipate deliverability issues before they occur by analyzing sender behavior, email content, and historical performance.
Blockchain for Email Authentication
Decentralized ledger technology to enhance email authentication protocols (like DMARC, SPF, DKIM) for immutable sender identity verification.
Hyper-Personalization at Scale
Advanced AI and machine learning enabling real-time content and send-time optimization for individual recipient engagement based on behavioral data.
Impactful Policy Frameworks
Gmail's New Email Sender Requirements (2024)
Google's updated policy for bulk senders requires email authentication (SPF, DKIM, DMARC), easy one-click unsubscribe, and a spam rate below 0.3%.
This policy directly impacts Warmy's users by mandating adherence to stricter authentication and spam rate thresholds, making Warmy's warm-up and deliverability monitoring services even more critical for compliance.
Yahoo's New Email Sender Requirements (2024)
Similar to Gmail, Yahoo introduced new sender requirements in February 2024, emphasizing email authentication (SPF, DKIM, DMARC), one-click unsubscribe, and low spam rates for bulk senders.
Warmy's B2C sender clients, in particular, will heavily rely on Warmy to navigate these new Yahoo requirements, ensuring their emails continue to reach a significant portion of their target audience.
CAN-SPAM Act (2003)
The Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 establishes requirements for commercial messages, gives recipients the right to have businesses stop emailing them, and spells out tough penalties for violations.
While older, this foundational US law continues to impact Warmy by setting the legal baseline for email marketing practices, requiring Warmy to help users maintain low spam rates and adhere to unsubscribe best practices to avoid penalties.
Transform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
