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Warcraft Tavern Target Audience

The target audience for Warcraft Tavern is global World of Warcraft players across all active versions of the game, including Retail WoW, WoW Classic, The Burning Crusade (TBC) Classic, Wrath of the Lich King (WotLK) Classic, and potentially future Classic iterations. This audience is specifically interested in in-depth game guides, news, databases, and community resources related to their chosen version of WoW. It includes players seeking to optimize their character builds, learn raid and dungeon strategies, complete quests, understand lore, make gold, or simply stay informed about game updates and events. The site caters to both new players seeking foundational knowledge and seasoned veterans looking for advanced tips and meta-game analysis. The presence of specific sections for each Classic expansion indicates a strong focus on players dedicated to those older versions, who might be looking for information that is no longer easily accessible or relevant on official current game resources. The audience is likely highly engaged with gaming communities and forums, making them receptive to detailed, user-generated, and expert-curated content.

User Segments

Age: 20

Gender: Male

Occupation: Student

Education: Associate Degree

Age: 22

Gender: Female

Occupation: Part-Time Retail Associate

Education: High School

Age: 24

Gender: Male

Occupation: Food Service Worker

Education: Bachelor's Degree

Alex 'The Explorer'

Alex 'The Explorer'

Age: 20
Gender: Male
Occupation: Student
Education: Associate Degree
Industry: Student
Channels: YouTubeRedditTikTok

Goals

  • To efficiently understand fundamental game mechanics and questlines in World of Warcraft
  • To discover new ways to earn in-game gold to fund my character's progression
  • To connect with other new players and build a supportive in-game community.

Pain Points

  • Overwhelmed by the sheer volume of information and complex systems within the game
  • Difficulty finding up-to-date and beginner-friendly guides for specific game versions
  • Limited time for extensive gaming due to academic commitments and part-time work.

Warcraft Tavern Geographic Distribution

Warcraft Tavern primarily serves North American and European WoW players, with the US and Canada being its largest markets, indicating a strong Western audience base.

Top Countries

United States flag

United States

35%
Canada flag

Canada

10%
United Kingdom flag

United Kingdom

8%
Germany flag

Germany

6%
Australia flag

Australia

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily live in 2-4 person households, suggesting a mix of singles, couples, and small families. Income levels are mostly medium to high.

Employment Status

Income Distribution

Education Level

Warcraft Tavern Behavior Analysis

Behavior Profile

World of Warcraft
Reddit
YouTube
Desktop Users
Game Guides
MMORPG
Classic WoW
Strategy Games
News & Updates
Databases
Community Discussion
Optimization
Theorycrafting
Gold Making
Raid Strategies
Lore
Nostalgia
Timely Information

Device Breakdown

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