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Wag! Target Audience
User Segments
Age: 32
Gender: Female
Occupation: Senior Software Engineer
Education: Master's Degree, Computer Science
Age: 38
Gender: Male
Occupation: Investment Banker
Education: Master's Degree, Finance
Age: 29
Gender: Female
Occupation: Healthcare Consultant
Education: Bachelor's Degree, Public Health
Sarah Chen
Goals
- Advance to a principal engineer role within the next three years
- Successfully manage her dog's care while frequently traveling for work
- Maintain a healthy work-life balance despite demanding career responsibilities
Pain Points
- Finding reliable and trustworthy pet care on short notice for business trips
- Juggling long work hours with ensuring her dog gets enough exercise and attention
- Feeling guilty about leaving her dog alone for extended periods
Wag! Geographic Distribution
Wag! primarily targets major U.S. metropolitan areas. While dominant in the US, there's minimal international reach currently, indicating potential for global expansion into pet-loving markets.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily live in 2-4 person households, reflecting pet ownership. They are often middle to high income, indicating capacity for paid pet care services.
Employment Status
Income Distribution
Education Level
Wag! Behavior Analysis
Behavior Profile
Device Breakdown
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