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Wag! Target Audience
Wag! targets urban and suburban pet owners, particularly millennials and Gen Z, who are comfortable with on-demand services and value convenience and their pet's well-being.
User Segments
Wag! Geographic Distribution
Wag! primarily targets the US market (90%), with a smaller presence in Canada and other English-speaking countries.
Top Countries
United States
90%
Canada
5%
United Kingdom
1.5%
Australia
1%
Germany
0.5%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Wag!'s target users are typically dual-income households (2-4 members) with medium income levels, reflecting affordability and demand for convenient pet care.
Employment Status
Income Distribution
Education Level
Wag! Behavior Analysis
Behavior Profile
Device Breakdown
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