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Vox's target audience consists of intellectually curious individuals who seek in-depth understanding of current events and cultural trends. They value insightful analysis, evidence-based reporting, and diverse perspectives. These individuals are likely to be engaged in current affairs, politically aware, and interested in expanding their knowledge.
Vox Media's primary market is the United States, followed by Canada and the United Kingdom. This suggests a strong focus on English-speaking countries with a high interest in US-centric news.
United States
Canada
United Kingdom
Australia
India
Primary age group concentration shows strong presence in:
31-35
Most active age range
Vox Media's target audience largely comprises individuals from middle-income households, with a significant portion living in households of 2 or 3-4 people.
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