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Vox Media Target Audience

Vox's target audience consists of intellectually curious individuals who seek in-depth understanding of current events and cultural trends. They value insightful analysis, evidence-based reporting, and diverse perspectives. These individuals are likely to be engaged in current affairs, politically aware, and interested in expanding their knowledge.

User Segments

Vox Media Geographic Distribution

Vox Media's primary market is the United States, followed by Canada and the United Kingdom. This suggests a strong focus on English-speaking countries with a high interest in US-centric news.

Top Countries

United States flag

United States

80%
Canada flag

Canada

5%
United Kingdom flag

United Kingdom

3%
Australia flag

Australia

1.5%
India flag

India

0.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Vox Media's target audience largely comprises individuals from middle-income households, with a significant portion living in households of 2 or 3-4 people.

Employment Status

Income Distribution

Education Level

Vox Media Behavior Analysis

Behavior Profile

Device Breakdown

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