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Visla Target Audience

User Segments

Age: 32

Gender: Female

Occupation: Marketing Manager

Education: Master's Degree, Marketing

Age: 29

Gender: Male

Occupation: Content Marketing Specialist

Education: Bachelor's Degree, Communications

Age: 38

Gender: Female

Occupation: Senior Digital Strategist

Education: Master's Degree, Business Administration

Marketing Maverick - Sarah

Marketing Maverick - Sarah

Age: 32
Gender: Female
Occupation: Marketing Manager
Education: Master's Degree, Marketing
Industry: Digital Marketing
Channels: LinkedInInstagramYouTube

Goals

  • Increase brand awareness and lead generation through highly engaging video content across multiple platforms
  • Streamline video content creation to meet tight campaign deadlines and maintain a consistent content pipeline
  • Develop compelling video narratives that resonate with target audiences and drive measurable ROI for marketing initiatives.

Pain Points

  • Lack of time and resources to produce high-quality video content internally without a dedicated video team
  • Difficulty in scaling video production to meet the ever-growing demands of various marketing campaigns and channels
  • Struggling to maintain creative freshness and audience engagement with video content amidst increasing competition.

Visla Geographic Distribution

Visla's primary market is North America, particularly the US and Canada, followed by key English-speaking and Western European nations.

Top Countries

United States flag

United States

40.5%
Canada flag

Canada

15.2%
United Kingdom flag

United Kingdom

10.1%
Australia flag

Australia

7.3%
Germany flag

Germany

5.9%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are predominantly from medium to high-income households (2-4 people), indicating a focus on established professionals and businesses.

Employment Status

Income Distribution

Education Level

Visla Behavior Analysis

Behavior Profile

AI-Powered
Efficiency
Ease of Use
Scalability
Video Creation
Content Creation
Digital Marketing
Productivity Tools
Business Growth
Online Education
Communication
Desktop Usage
LinkedIn
YouTube
Facebook
Time-Saving
Cost-Effective
Lead Generation
Brand Engagement
Employee Training

Device Breakdown

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