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Visit Detroit Target Audience
User Segments
Age: 32
Gender: Female
Occupation: Marketing Manager
Education: Master's Degree, Marketing
Age: 38
Gender: Male
Occupation: Software Engineer
Education: Bachelor's Degree, Computer Science
Age: 41
Gender: Female
Occupation: Healthcare Administrator
Education: Master's Degree, Health Administration
Emily Chen
Goals
- To create memorable family experiences that combine education and fun
- To discover unique cultural attractions and local hidden gems in urban environments
- To efficiently plan family trips that cater to diverse interests while staying within budget
Pain Points
- Difficulty finding family-friendly activities that appeal to both adults and children
- Overwhelm when researching diverse options across multiple platforms for trip planning
- Limited time for extensive planning due to demanding work and family responsibilities
Visit Detroit Geographic Distribution
Primarily targets domestic US travelers, with a significant cross-border focus on Canada. International visitors from Europe and Asia are also considered.
Top Countries
United States
Canada
United Kingdom
Germany
China
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are predominantly medium to high-income households, often 2-4 people, indicating a focus on couples, small groups, and families with disposable income for travel.
Employment Status
Income Distribution
Education Level
Visit Detroit Behavior Analysis
Behavior Profile
Device Breakdown
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