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College of William & Mary
Virginia Tech
Top Marketing Channels
College of William & Mary
- Social Media Marketing
- Examples: Instagram, Facebook, LinkedIn
- Campaigns: W&M Admissions Spotlight, Alumni Stories, Campus Life Series
- Content Marketing (Digital)
- Examples: University blog, Student testimonials, Faculty research highlights
- Campaigns: W&M Impact Series, Preparing for Your Future, Research Frontiers
- Email Marketing
- Examples: Prospective student newsletters, Alumni updates, Event invitations
- Campaigns: Discover W&M, From the Wren Building, Giving Back to W&M
Top Sales Channels
- Admissions Events
- Campus tours, Open houses, Virtual information sessions
- Experience William & Mary Day, W&M Transfer Connect, Graduate Program Showcase
- Admissions Counselors
- Personalized advising, Application guidance, Financial aid consultations
- Your Path to W&M, Navigating Your Application, Funding Your Future
- Direct Mail Campaigns
- Admissions brochures, Financial aid packets, Accepted student welcome kits
- Future Tribe Member, Investing in Excellence, Welcome to the Family
University of Virginia SWOT Analysis
Strengths
Strong liberal arts tradition and academic rigor
historic campus and rich heritage
highly engaged alumni network.
Weaknesses
Smaller endowment compared to some peers
limited professional school offerings
less diverse academic portfolio than larger universities.
Opportunities
Expand online learning programs
leverage historical significance for unique branding
increase international student recruitment.
Threats
Intense competition for top students
changing preferences for STEM fields over liberal arts
economic downturns impacting state funding.
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