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Violet Grey Target Audience

User Segments

Age: 48

Gender: Female

Occupation: Managing Partner at a Law Firm

Education: Professional Degree, Law

Age: 35

Gender: Female

Occupation: Lead Surgeon at a Private Hospital

Education: Professional Degree, Medicine

Age: 42

Gender: Female

Occupation: Senior Wealth Manager

Education: Master's Degree, Finance

Evelyn Reed

Evelyn Reed

Age: 48
Gender: Female
Occupation: Managing Partner at a Law Firm
Education: Professional Degree, Law
Industry: Law
Channels: LinkedInInstagramYouTube

Goals

  • Maintain a polished and professional appearance to command respect and confidence in her high-stakes career
  • Stay updated on the latest luxury beauty innovations and scientifically-backed products that deliver tangible results
  • Effectively manage her demanding schedule while prioritizing self-care and well-being for sustained success.

Pain Points

  • Lack of time to research and vet beauty products, requiring highly curated and trusted recommendations
  • Disappointing product performance that doesn't align with high-end pricing and promises
  • Difficulty finding exclusive or niche luxury beauty items that truly stand out in a competitive market.

Violet Grey Geographic Distribution

Violet Grey's primary market is the US, particularly California, with significant reach in other high-income English-speaking countries and luxury hubs.

Top Countries

United States flag

United States

65%
United Kingdom flag

United Kingdom

10%
Canada flag

Canada

5%
Australia flag

Australia

3%
United Arab Emirates flag

United Arab Emirates

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Violet Grey caters to high-income individuals and smaller households, reflecting a luxury consumer base with significant disposable income.

Employment Status

Income Distribution

Education Level

Violet Grey Behavior Analysis

Behavior Profile

Discerning
Curated
Expert Endorsement
Efficacy-driven
Exclusive Seekers
Trend-aware
Content Engagement
Aspirational
Self-care Prioritization
Visual Content Preference
Instagram Usage
YouTube Usage
Desktop Use
iOS Use
Luxury Travel
Fine Dining
Wellness
Art & Culture

Device Breakdown

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