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Vimeo Target Audience

Vimeo's target audience is broad, encompassing anyone who needs to create, host, manage, and share videos. This includes businesses of all sizes, educational institutions, individual creators, and media professionals.

User Segments

Vimeo Geographic Distribution

Vimeo's largest market is the United States, followed by the United Kingdom and Canada. The platform also sees significant usage in Europe and Australia.

Top Countries

United States flag

United States

45.2%
United Kingdom flag

United Kingdom

10.7%
Canada flag

Canada

8.5%
Germany flag

Germany

5.9%
Australia flag

Australia

4.8%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Vimeo users typically come from households of 1-4 people, with a majority falling within the middle-income bracket.

Employment Status

Income Distribution

Education Level

Vimeo Behavior Analysis

Behavior Profile

Device Breakdown

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