Top Marketing Strategies for Vietnamnet

Vietnamnet User Persona

Name:

Nguyen Thi Lan

Age :

28

Gender :

Female

Occupation :

High School Teacher

Industry :

Education

Education :

Bachelor's Degree, Education

Preferred platforms

GOALS

• Stay updated on current events and educational reforms to incorporate in her teaching
• Find engaging and informative content to share with her students
• Connect with other educators and share best practices for teaching

Frustrations

• Combating misinformation and fake news prevalent on social media
• Finding time to sift through the vast amount of online content
• Lack of reliable online resources for specific Vietnamese curriculum needs

Name:

Tran Van Minh

Age :

42

Gender :

Male

Occupation :

Businessman

Industry :

Finance

Education :

Master's Degree, Business Administration

Preferred platforms

GOALS

• Stay informed about the latest business and financial news in Vietnam and globally
• Network with other professionals in his field and explore potential business opportunities
• Research and analyze investment opportunities to make informed financial decisions

Frustrations

• Dealing with information overload and the constant influx of news and updates
• Identifying credible and reliable sources of business information
• The language barrier when accessing international business news and resources

Name:

Le Nguyen Mai

Age :

20

Gender :

Female

Occupation :

University Student

Industry :

N/A

Education :

High School Diploma

Preferred platforms

GOALS

• Stay updated on trending topics and viral content among her peers
• Discover and engage with content related to her interests, such as K-pop and Asian dramas
• Connect with friends and share her experiences through social media

Frustrations

• Distinguishing between reliable news and sensationalized content
• Maintaining a healthy balance between online and offline life
• Dealing with online harassment and cyberbullying

Vietnamnet Geographic and Demographic Insights

Geographic Insights: Vietnam dominates the user base with a 90% share, followed by the US, Australia, Canada, and France with smaller Vietnamese diasporas.

Demographic Insights: The platform appeals to a wide age range, with a higher affinity among users aged 25-34. Men are slightly more likely to use the platform than women.

Vietnamnet Socio-economic Profile

Household and Income Insights: The platform caters to a mix of household sizes, with a large portion from 2-4 person households. The income level is largely distributed, reflecting its broad appeal.

Educational and Employment Insights: The platform attracts a large portion of students and full-time workers. Most users have at least completed high school, indicating a literate user base.

Vietnamnet Behavioral Insights

Interest-Based Insights: Vietnamese users show interest in local and global news, technology, and cultural topics like cuisine, travel, and K-pop.

Technology and Social Media Usage: Users primarily access the platform through YouTube, Facebook, and Instagram. Mobile usage, particularly Android, is more prevalent than desktop.

Vietnamnet Top Competitors