Vericast Competitor Insights

Major Markets

United States

Canada

United Kingdom

Key Competitors

Deluxe

FIS Global

Top Marketing Channels

Deluxe

Content Marketing
Examples: Blog posts on small business tips, Whitepapers on payment trends, Case studies on financial institution success
Campaigns: Small Business Resource Hub, Payment Processing Insights, Customer Success Stories

Digital Advertising
Examples: Google Search Ads for 'small business banking solutions', LinkedIn ads targeting finance executives, Retargeting campaigns for website visitors
Campaigns: Grow Your Business with Deluxe, Secure Payments for Financial Institutions, Deluxe for Banks & Credit Unions

Email Marketing
Examples: Newsletter for financial institutions, Promotional emails for new check designs, Webinars on fraud prevention
Campaigns: Financial Insights Newsletter, New Check Designs Showcase, Cybersecurity for Banks Webinar Series

Direct Sales Team
Enterprise sales representatives, Account managers for key financial institutions, Inside sales for small business accounts
Tailored Solutions Consultations, Strategic Partnership Program, SMB Growth Initiative

Partnerships/Referral Programs
Referrals from banking associations, Integrations with core banking systems, Reseller agreements with financial tech providers
Banker Alliance Program, Fintech Integration Partnership, Certified Reseller Network

E-commerce/Online Sales
Online store for business checks, Self-service portal for financial forms, Digital onboarding for new solutions
Order Checks Online, Business Solutions Marketplace, Digital Services Fast Track

Broad portfolio of services from checks to marketing

Strong brand recognition among small businesses and financial institutions

Extensive customer base built over decades.

Perceived as a traditional checks company

Slower adoption of cutting-edge fintech compared to niche players

Potential for fragmented customer experience due to diverse offerings.

Cross-selling digital marketing and payments solutions to existing check customers

Expanding into new fintech areas like embedded finance

Leveraging data to offer more personalized business services.

Increased competition from pure-play fintech companies

Decline in traditional check usage

Regulatory changes impacting financial services and small businesses.