Vendoo's target audience encompasses a broad range of online resellers, from hobbyist sellers looking to clear out their closets to professional resellers running a full-time business. Specifically, the platform targets individuals and small-to-medium enterprises (SMEs) involved in the second-hand goods market. This includes fashion resellers (clothing, shoes, handbags), collectors, vintage sellers, and anyone dealing with used goods that can be cross-listed across multiple e-commerce platforms. The focus is on users who are actively selling on at least two or more marketplaces and are experiencing the pain points associated with manual cross-listing, inventory management, and delisting. The marketing likely aims at communities and forums where resellers gather, such as Instagram reselling communities, YouTube channels focused on reselling tips, and dedicated Facebook groups for online sellers.