Find stats on top websites
Major Markets
United States
Canada
United KingdomKey Competitors
Select a competitor
QuickBooks
Xero
Top Marketing Channels
QuickBooks
- Content Marketing
- Examples: QuickBooks Small Business Blog, QuickBooks Resource Center, Webinars and Tutorials
- Campaigns: Small Business Success Series, Tax Season Prep Guide, Get Paid Faster Campaign
- Social Media Marketing
- Examples: Facebook, LinkedIn, YouTube
- Campaigns: QuickBooks #SmallBizHeroes, Quick Tips Tuesday, User Spotlight Series
- Affiliate Marketing
- Examples: Accounting firms, business consultants, app integrators
- Campaigns: QuickBooks ProAdvisor Program, App Store Integrations, Partner Referral Program
Top Sales Channels
- Direct Sales
- Online sales portal, phone sales, in-product upgrades
- QuickBooks Online Free Trial, Upgrade to Advanced, Seasonal Discounts
- Channel Sales
- Retail stores (e.g., Best Buy, Office Depot), value-added resellers (VARs), accounting professionals
- ProAdvisor Exclusive Offers, Retail Bundle Deals, Accountant Partner Program
- Freemium/Trial Model
- Free 30-day trial, free tier for basic features, limited-time promotions
- Start Your Free Trial Today, Try Before You Buy, Limited-Time Discount
US X Ledger SWOT Analysis
Strengths
Strong brand recognition
extensive feature set