The target audience for USC is multi-faceted. Fundamentally, it's global high school students and undergraduate students aspiring to pursue higher education, ranging from bachelor's to doctoral degrees. This includes academically high-achieving individuals, those with diverse backgrounds and interests, and students seeking a comprehensive university experience that combines rigorous academics with a rich extracurricular and social environment. Beyond prospective students, the target audience also includes: alumni for ongoing engagement and fundraising, faculty and researchers for recruitment, corporate partners for collaborations and research funding, and donors and philanthropists for institutional advancement. The university also targets the broader community for various public events, cultural programs, and outreach initiatives. Geographically, while national, USC has a strong focus on attracting students from California, other US states, and increasingly, international markets, particularly Asia and Latin America.