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Upstock Target Audience

Upstock targets startups and businesses of all sizes, with a particular focus on companies with remote or distributed teams. They also cater to legal experts, contractors and ambassadors interested in equity management solutions. They operate in over 75 countries around the world.

User Segments

Upstock Geographic Distribution

Upstock sees a majority of its users from the United States, followed by the United Kingdom and Canada. Its global presence is also evident with significant user bases in India and Australia.

Top Countries

United States flag

United States

60%
United Kingdom flag

United Kingdom

15%
Canada flag

Canada

8%
India flag

India

5%
Australia flag

Australia

4%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Upstock users typically belong to households of 2-4 people, suggesting a mix of young professionals and families. The income distribution indicates a concentration in the middle-income bracket with a notable high-income segment.

Employment Status

Income Distribution

Education Level

Upstock Behavior Analysis

Behavior Profile

Device Breakdown

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