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Major Markets
United States
Canada
United KingdomUplight Top Products
Brand Positioning
Uplight positions itself as a leading clean energy solutions provider, empowering utilities and their customers to drive decarbonization, energy efficiency, and grid modernization through innovative software and services.
Customer Sentiments
Customer sentiment appears highly positive, particularly regarding customer satisfaction with Energy Reports (70+ NPS) and increased program participation rates, indicating that Uplight successfully delights end-users and achieves utility goals. This is evident from the stated effectiveness of their solutions in boosting engagement and achieving tangible energy savings.
Uplight Key Value Propositions
Uplight's key value proposition lies in enabling utilities to accelerate decarbonization and grid modernization by delivering comprehensive customer engagement solutions. They empower utilities to drive energy savings, manage demand, and transition to cleaner energy through user-friendly platforms and data-driven insights.
Uplight SWOT Analysis
Strengths
Comprehensive suite of energy solutions for utilities.
Strong focus on customer engagement and behavior.
Certified B Corporation status enhances reputation.
Weaknesses
Pricing model is not transparent, potentially complex.
Reliance on utility partnerships for market access.
Specific physical location not disclosed.
Opportunities
Growing demand for clean energy and decarbonization.
Expansion into new utility markets and regions.
Increased adoption of smart home and DER technologies.
Threats
Competition from established tech giants and specialized firms.
Regulatory changes impacting utility operations.
Data security and privacy concerns in energy management.
Market Growth Stage
Pace of Market Growth
Uplight Target Audience
Geographic Insights
Primarily focused on North American utility markets, with a strong presence in the US and emerging opportunities in Canada and other developed nations.
Top Countries
United States
90.5% market share
Canada
4.5% market share
United Kingdom
2% market share
Australia
1.5% market share
Germany
1% market share
Uplight Audience Segments
Utility Executives & Strategy Leaders
35-65 years
Male • Female
United States • Canada • Western Europe
Utility Customer Engagement Managers
28-55 years
Male • Female
United States • Canada
Energy-Conscious Homeowners & Renters
25-75 years
Male • Female
North America • Europe
Government & Regulatory Stakeholders
30-60 years
Male • Female
Global • Major Cities
Energy Technology & Innovation Leads
25-50 years
Male • Female
United States • Europe
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
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