Find stats on top websites
Industry Landscape
The AI content creation industry is experiencing rapid growth, driven by increasing demand for scalable and personalized visual content. AI tools are transforming traditional media production, offering cost and time efficiencies. The focus is on automating tasks, enhancing creativity, and enabling businesses across various sectors to produce high-quality videos and images with minimal resources. Innovation in AI models and applications is accelerating, leading to more sophisticated and accessible solutions.
Total Assets Under Management (AUM)
AI in Media Market Size in India
~Not explicitly stated in the provided context for India, but the global market for AI in media and entertainment was estimated at USD 10.3 billion in 2023.
(Not explicitly stated for India, but the global AI in Media and Entertainment market is projected to grow at a CAGR of 26.5% from 2024 to 2030. CAGR)
Growth driven by increasing adoption of AI for content creation, personalized experiences, and efficient workflows. Includes AI in video production, gaming, and advertising. Key applications are content generation, recommendation engines, and analytics.
Total Addressable Market
Not explicitly stated
Market Growth Stage
Pace of Market Growth
Emerging Technologies
Multimodal AI Models
These models process and generate content across various modalities (text, image, video, audio) simultaneously, leading to more cohesive and contextually rich AI-generated media.
Real-time Generative AI
The ability to generate high-quality video and visual content in real-time or near real-time will drastically reduce production cycles and enable dynamic, on-the-fly content creation for live events or interactive experiences.
Edge AI for Content Creation
Processing AI models closer to the data source (on-device) will enable faster content generation, reduced latency, and enhanced privacy for businesses creating sensitive visual assets without relying entirely on cloud infrastructure.
Impactful Policy Frameworks
Digital Personal Data Protection Act, 2023 (India)
This act provides for the processing of digital personal data in a manner that recognizes both the right of individuals to protect their personal data and the need to process such data for lawful purposes.
This policy will require Unscript.AI to implement stricter data handling and privacy protocols, especially concerning the personal data used for generating personalized content and virtual avatars, potentially increasing compliance costs but also building user trust.
IT (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 (India)
These rules mandate due diligence for intermediaries, including social media platforms, and establish a code of ethics and grievance redressal mechanism for digital media content.
While primarily targeting intermediaries, these rules could indirectly affect Unscript.AI by placing more responsibility on its clients (who use its platform to generate content for social media) to ensure their AI-generated content adheres to ethical standards, potentially leading Unscript.AI to offer more content moderation or compliance tools.
Draft India AI policy discussions (Ongoing)
India is actively discussing a comprehensive national AI strategy and policy, which includes guidelines on responsible AI, data governance, and ethical considerations for AI development and deployment.
The eventual finalization of India's national AI policy could introduce specific regulations on the transparency, explainability, and ethical use of generative AI models, potentially influencing Unscript.AI's AI development and feature offerings to ensure compliance and responsible innovation.
Transform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
