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The target audience for Unity SCM is likely businesses with complex supply chains. This could include manufacturers, retailers, distributors, and other companies that rely on a global network of suppliers and partners. They are looking for a comprehensive solution to manage their supply chain data and improve decision-making.
The United States and China are estimated to hold the largest market share, representing a combined 75% of users. Germany, the UK, and Japan are also significant markets.
United States
China
Germany
United Kingdom
Japan
Primary age group concentration shows strong presence in:
31-35
Most active age range
The majority of target users fall within the medium income bracket and live in households of 3-4 individuals.
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