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UnitySCM Target Audience
User Segments
Age: 48
Gender: Female
Occupation: VP of Global Logistics
Education: Master's Degree, Supply Chain Management
Age: 42
Gender: Male
Occupation: Director of Procurement
Education: Master's Degree, Business Administration
Age: 53
Gender: Male
Occupation: Chief Financial Officer
Education: Professional Degree, Certified Public Accountant
Sarah Chen
Goals
- Improve end-to-end supply chain visibility and real-time tracking across all modes of transportation
- Reduce overall operational costs, especially detention and demurrage fees, by 15% annually
- Implement predictive analytics to proactively manage disruptions and minimize inventory risks.
Pain Points
- Lack of unified data from disparate systems causing visibility gaps and delayed decision-making
- High D&D costs due to unpredictable container movements and manual tracking
- Difficulty in integrating new technologies with legacy ERP and WMS systems without major overhauls.
UnitySCM Geographic Distribution
The primary markets are the US and Israel, reflecting office locations. Significant presence in key European and North American logistics hubs.
Top Countries
United States
Israel
Germany
United Kingdom
Canada
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users are likely part of established households, with a significant majority in high-income brackets due to their professional roles.
Employment Status
Income Distribution
Education Level
UnitySCM Behavior Analysis
Behavior Profile
Device Breakdown
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