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Unity One Credit Union Target Audience
User Segments
Age: 28
Gender: Female
Occupation: Registered Nurse
Education: Bachelor's Degree
Age: 32
Gender: Male
Occupation: High School Teacher
Education: Bachelor's Degree
Age: 25
Gender: Female
Occupation: Retail Store Manager
Education: Associate Degree
Aisha Rahman
Age: 28
Gender: Female
Occupation: Registered Nurse
Education: Bachelor's Degree
Industry: Healthcare
Channels: InstagramYouTubeFacebook
Goals
- Saving for a down payment on a first home
- Building an emergency fund for unexpected expenses
- Optimizing investments for long-term financial security.
Pain Points
- Managing student loan debt while trying to save
- Finding time to research complex financial products
- Juggling work-life balance with financial planning.
Unity One Credit Union Geographic Distribution
Primarily serving the US market, with a strong historical base in Minnesota, though their online presence allows for minimal international reach.
Top Countries
United States
99.5%
Canada
0.2%
Mexico
0.1%
United Kingdom
0.1%
Germany
0.1%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Medium-income households of 2-4 individuals are key, reflecting working-class to middle-class families seeking value.
Employment Status
Income Distribution
Education Level
Unity One Credit Union Behavior Analysis
Behavior Profile
Personal finance management
Online learning
Digital banking
Community engagement
Mobile app
Saving money
Investment strategies
Credit monitoring
Budgeting
Seeking favorable rates
Financial education
Automotive interests
Home improvement
Travel planning
Social media active
Desktop usage
Android usage
Seeking personalized service
Engaging tools (Zogo)
Frustration with traditional banks
Device Breakdown
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