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Unionaire's target audience is homeowners in need of appliances such as air conditioners, cookers, refrigerators, and more. Their website suggests a focus on the Middle East and North African market, potentially Egypt specifically due to the currency used.
Unionaire's primary market is Egypt, capturing a significant majority of users. Other key markets include Saudi Arabia and the United Arab Emirates, indicating a strong presence in the Middle East.
Egypt
Saudi Arabia
United Arab Emirates
Kuwait
Oman
Primary age group concentration shows strong presence in:
31-35
Most active age range
Unionaire targets households of 2-4 people primarily, aligning with their focus on families. Their customer base comprises a significant middle-income segment, reflecting their value proposition of quality and affordability.
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