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Unionaire Target Audience

Unionaire's target audience is homeowners in need of appliances such as air conditioners, cookers, refrigerators, and more. Their website suggests a focus on the Middle East and North African market, potentially Egypt specifically due to the currency used.

User Segments

Unionaire Geographic Distribution

Unionaire's primary market is Egypt, capturing a significant majority of users. Other key markets include Saudi Arabia and the United Arab Emirates, indicating a strong presence in the Middle East.

Top Countries

Egypt flag

Egypt

60%
Saudi Arabia flag

Saudi Arabia

15%
United Arab Emirates flag

United Arab Emirates

10%
Kuwait flag

Kuwait

7.5%
Oman flag

Oman

7.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Unionaire targets households of 2-4 people primarily, aligning with their focus on families. Their customer base comprises a significant middle-income segment, reflecting their value proposition of quality and affordability.

Employment Status

Income Distribution

Education Level

Unionaire Behavior Analysis

Behavior Profile

Device Breakdown

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