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UNICEF Target Audience

User Segments

Age: 58

Gender: Female

Occupation: Retired CEO

Education: Master's Degree, Business Administration

Age: 45

Gender: Male

Occupation: Technology Entrepreneur

Education: Professional Degree, Computer Science

Age: 39

Gender: Female

Occupation: Medical Director

Education: Doctorate Degree, Medicine

Evelyn Reed

Evelyn Reed

Age: 58
Gender: Female
Occupation: Retired CEO
Education: Master's Degree, Business Administration
Industry: Finance
Channels: LinkedInYouTubeFacebook

Goals

  • To leverage accumulated wealth and experience to create meaningful societal change through strategic philanthropic investments
  • To ensure her philanthropic efforts are efficient, impactful, and sustainable for future generations
  • To connect with other like-minded individuals and organizations to collaborate on large-scale global initiatives.

Pain Points

  • Difficulty in identifying truly effective and transparent charitable organizations amidst a vast number of options
  • Navigating complex regulations and tax implications related to international philanthropy
  • Finding reliable and comprehensive impact reports to assess the true effectiveness of her donations.

UNICEF Geographic Distribution

UNICEF's user base is predominantly in North America and Europe, with the US and UK leading. This reflects major donor countries and regions with high awareness and engagement.

Top Countries

United States flag

United States

20.5%
United Kingdom flag

United Kingdom

12.3%
Germany flag

Germany

8.7%
Canada flag

Canada

7.1%
Japan flag

Japan

6.8%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

UNICEF appeals most to medium to high-income households, particularly those with 3-4 members. This suggests engagement from stable families with financial capacity for donations.

Employment Status

Income Distribution

Education Level

UNICEF Behavior Analysis

Behavior Profile

Humanitarian
Advocacy
Social justice
Global news
Philanthropy
Education
Child welfare
Engagement
Awareness
Digital content
Social media
Volunteering
Learning
Health
Community
Sustainability
Actionable steps
Transparency
Impact

Device Breakdown

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