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Universität der Bundeswehr München (UniBw M) Target Audience
User Segments
Age: 19
Gender: Female
Occupation: High School Student
Education: High School
Age: 18
Gender: Male
Occupation: High School Student
Education: High School
Age: 20
Gender: Female
Occupation: University Applicant
Education: High School
Lena Schmidt
Age: 19
Gender: Female
Occupation: High School Student
Education: High School
Industry: Education
Channels: YouTubeInstagramTikTok
Goals
- Secure a spot in the Bundeswehr officer program
- Achieve a Bachelor's degree quickly and efficiently
- Develop leadership skills and a disciplined lifestyle.
Pain Points
- Uncertainty about the rigorous assessment center
- Balancing current academic demands with officer application prep
- Limited information on the daily life of a military student.
Universität der Bundeswehr München (UniBw M) Geographic Distribution
Primarily serving Germany, UniBw M also attracts students from neighboring European countries seeking specialized education and research opportunities.
Top Countries
Germany
92.5%
Austria
2%
Switzerland
1.5%
France
1%
Netherlands
0.5%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily come from middle to high-income households, often with 3-4 members, reflecting military family backgrounds or academic professionals.
Employment Status
Income Distribution
Education Level
Universität der Bundeswehr München (UniBw M) Behavior Analysis
Behavior Profile
Academic
Research
Leadership
Structured Learning
Goal-Oriented
Disciplined
Analytical
Critical Thinking
Collaborative
Self-Motivated
Information Seeking
Professional Networking
Social Media Engagement
Outdoor Activities
Problem-Solving
Career-Focused
Global Perspective
Ethical
Community-Oriented
Device Breakdown
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