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UNCLE Credit Union Target Audience

User Segments

Age: 18

Gender: Female

Occupation: High School Student

Education: High School

Age: 20

Gender: Male

Occupation: Part-Time Retail Associate

Education: Associate Degree

Age: 19

Gender: Female

Occupation: Food Service Worker

Education: High School

Maya Singh

Maya Singh

Age: 18
Gender: Female
Occupation: High School Student
Education: High School
Industry: Education
Channels: TikTokInstagramYouTube

Goals

  • Save enough money for college expenses or trade school
  • Understand basic financial concepts like budgeting and saving
  • Get a part-time job that offers flexible hours to balance with school.

Pain Points

  • Difficulty managing limited income while balancing social life
  • Lack of clear guidance on how to start building financial independence
  • Feeling overwhelmed by future financial decisions like college costs.

UNCLE Credit Union Geographic Distribution

UNCLE Credit Union primarily serves specific Northern California counties, with minimal international reach due to its membership eligibility requirements tied to local residency.

Top Countries

United States flag

United States

99.8%
Canada flag

Canada

0.1%
Mexico flag

Mexico

0%
United Kingdom flag

United Kingdom

0%
Australia flag

Australia

0%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

UNCLE Credit Union primarily serves medium-income households, particularly those with 2-4 members, indicating a focus on families and established individuals.

Employment Status

Income Distribution

Education Level

UNCLE Credit Union Behavior Analysis

Behavior Profile

Digital Banking
Online Banking
Mobile App
Early Payday
Digital Wallet
Convenience
Security
Identity Theft Protection
Financial Literacy
Financial Planning
Customer Service
Social Media
Tech-Savvy
Budget Management
Savings
Accessibility
Community Engagement
Fraud Prevention
Rewards Programs
Quick Access to Funds

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