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UIC Alaska (Ukpeagvik Iñupiat Corporation) Target Audience

UIC Alaska's primary target audience is broad, encompassing various sectors that require specialized support in the challenging Arctic environment. This includes, but is not limited to, the energy sector (oil and gas companies for exploration, drilling, logistics, and environmental services), the defense industry (military and government contractors needing infrastructure, security, and logistical support in remote Alaskan locations), scientific and research communities (organizations conducting Arctic studies requiring field support, accommodations, and transportation), and other commercial enterprises seeking construction, maintenance, or logistics solutions in remote or extreme conditions. Furthermore, their target audience extends to local, state, and federal government agencies involved in land management, public works, and indigenous affairs. Given their strong community ties, a secondary target audience includes the Iñupiat community members for employment opportunities, and potential partners looking to collaborate on projects that benefit the region. The emphasis is on clients who value reliability, safety, environmental responsibility, and culturally sensitive operations, often requiring large-scale, complex projects to be managed effectively.

User Segments

Age: 48

Gender: Female

Occupation: Strategic Procurement Director

Education: Master's Degree, Supply Chain Management

Age: 52

Gender: Male

Occupation: Operations Director

Education: Professional Degree, Engineering Management

Age: 42

Gender: Female

Occupation: Project Manager

Education: Bachelor's Degree, Civil Engineering

Eleanor Vance

Eleanor Vance

Age: 48
Gender: Female
Occupation: Strategic Procurement Director
Education: Master's Degree, Supply Chain Management
Industry: Government Contracting
Channels: LinkedInYouTubeX

Goals

  • Secure reliable, long-term partners for complex Arctic operations
  • Optimize procurement processes to enhance efficiency and cost-effectiveness
  • Ensure all projects adhere to strict safety and environmental regulations in challenging environments.

Pain Points

  • Difficulty in finding vendors with proven Arctic expertise and integrated solutions
  • Navigating complex regulatory frameworks and compliance requirements
  • Managing logistical challenges for remote project sites.

UIC Alaska (Ukpeagvik Iñupiat Corporation) Geographic Distribution

Predominantly focused on the United States, specifically Alaska, with minimal international presence in other Arctic nations. The market is highly localized to the Arctic region.

Top Countries

United States flag

United States

99%
Canada flag

Canada

0.5%
Norway flag

Norway

0.2%
Russia flag

Russia

0.2%
Greenland flag

Greenland

0.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target clients generally represent medium to high-income households, with diverse household sizes reflecting professional and community roles. Employees span varied income levels.

Employment Status

Income Distribution

Education Level

UIC Alaska (Ukpeagvik Iñupiat Corporation) Behavior Analysis

Behavior Profile

LinkedIn
Professional Networking
YouTube
Informational Content
Facebook
Corporate Social Responsibility
Environmental Conservation
Arctic Exploration
Indigenous Culture
Decision-making
Safety Protocols
Reliability
Integrated Solutions
Project Management
Desktop Usage
Research
Community Engagement

Device Breakdown

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