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Executive Summary
Industries
Major Markets
United States
Japan
CanadaUniversity of Hawaii Foundation Top Products
Brand Positioning
The University of Hawaii Foundation positions itself as the primary philanthropic partner for advancing higher education, research, and community impact through strategic fundraising and donor engagement for the University of Hawaii.
Customer Sentiments
Customer sentiment appears to be generally positive, as evidenced by the high levels of engagement from highly educated individuals, particularly retired professionals, who prioritize philanthropic contributions. However, some frustration exists around the transparency of donation impact and complex online processes, especially for older demographics.
University of Hawaii Foundation Key Value Propositions
The University of Hawaii Foundation offers donors the opportunity to make a tangible difference in educational advancement, research support, and community impact. It serves as a trusted channel for legacy building, allowing individuals and organizations to invest in the future of Hawaii through higher education.
University of Hawaii Foundation SWOT Analysis
Strengths
Strong affiliation with University of Hawaii.
Diverse philanthropic opportunities available.
Established fundraising arm for UH system.
Weaknesses
Potential for complex donation processes.
Reliance on a specific geographic area.
May struggle to clearly articulate impact.
Opportunities
Expand outreach to tech entrepreneurs.
Develop more personalized donor experiences.
Increase focus on interdisciplinary programs.
Threats
Competition from other universities.
Economic downturns affecting donations.
Changing philanthropic priorities of donors.
Market Growth Stage
Pace of Market Growth
University of Hawaii Foundation Target Audience
Geographic Insights
Primarily US-centric, especially Hawaii, with minor international contributions from countries like Japan.
Top Countries
United States
95% market share
Japan
1.5% market share
Canada
0.8% market share
Australia
0.5% market share
United Kingdom
0.3% market share
University of Hawaii Foundation Audience Segments
Established Alumni Donors
50-75 years
Male • Female
Hawaii • West Coast USA
Young Professional Alumni
30-45 years
Male • Female
Hawaii • Continental USA
Parents and Local Community Advocates
40-65 years
Male • Female
Hawaii
Faculty and Staff Supporters
35-70 years
Male • Female
Hawaii
Institutional and Corporate Partners
25-99 years
Male • Female
Global
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor University of Hawaii Foundation
Charitable Sales Contribution
Implement a program where a portion of each donation or gift received goes towards a specific charitable cause aligned with the University's mission or values. This can attract donors who are motivated by social impact and enhance the foundation's reputation.
Learn moreLeverage User-Generated Content (UGC)
Encourage alumni, students, and faculty to share their stories and experiences related to the university through photos, videos, and testimonials. Showcasing these authentic perspectives builds trust and resonates emotionally with potential donors, highlighting the impact of their contributions.
Learn morePersonalized Multimedia Outreach
Create personalized videos or interactive content showcasing specific university programs or initiatives that align with a donor's interests. This approach fosters a stronger connection and demonstrates a clear understanding of their philanthropic priorities.
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