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Major Markets
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Coursera
edX
LinkedIn Learning
Top Marketing Channels
Coursera
- Social Media Marketing
- Examples: Facebook ads, LinkedIn posts, Instagram stories
- Campaigns: Career Pathways Campaign, Skill Up Challenge, Free Course Fridays
- Content Marketing
- Examples: Blog posts on career advice, success stories, course spotlights, whitepapers on industry trends
- Campaigns: Learner Success Stories, Future of Work Series, Deep Dive Guides
- Email Marketing
- Examples: Promotional emails, course recommendations, personalized learning paths