GOALS

• Increase website conversion rates by optimizing landing pages and user flows based on A/B testing and data analysis, requiring continuous design iterations
• Launch a targeted social media advertising campaign to generate high-quality leads for the sales team, necessitating eye-catching ad creatives and compelling copywriting
• Develop a library of engaging video content for YouTube and social media to educate potential customers about the software's features and benefits.

Frustrations

• Limited bandwidth within the internal design team to handle ad-hoc design requests for marketing collateral and social media assets
• Facing difficulties in effectively communicating design needs and feedback to the design team, leading to misinterpretations and revisions
• Dealing with inconsistent design quality from freelance designers, impacting the brand image and marketing campaign effectiveness.

GOALS

• Scale the design agency's operations and take on larger projects without having to hire full-time designers, allowing for flexibility and cost management
• Streamline client onboarding and project management processes to improve efficiency and client satisfaction, enabling the agency to handle a higher volume of work
• Expand the agency's portfolio with diverse and high-quality design projects, showcasing their capabilities to attract bigger clients and command higher rates.

Frustrations

• Experiencing difficulty in finding and vetting reliable freelance designers who can deliver high-quality work on tight deadlines
• Spending excessive time on administrative tasks, such as creating proposals, managing contracts, and invoicing clients, instead of focusing on design work
• Facing challenges in maintaining profitability and managing cash flow due to the unpredictable nature of freelance work and client payments.