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Truefill Target Audience

User Segments

Age: 48

Gender: Female

Occupation: Director of Fuel Operations

Education: Master's Degree, Supply Chain Management

Age: 42

Gender: Male

Occupation: Logistics Manager

Education: Bachelor's Degree, Business Administration

Age: 39

Gender: Female

Occupation: Retail Operations Executive

Education: Master's Degree, Retail Management

Operations Director Olivia

Operations Director Olivia

Age: 48
Gender: Female
Occupation: Director of Fuel Operations
Education: Master's Degree, Supply Chain Management
Industry: Fuel Operations
Channels: LinkedInYouTubeFacebook

Goals

  • Streamline fuel logistics to reduce transportation costs by 15%
  • Implement real-time inventory tracking to prevent stockouts and optimize delivery schedules
  • Enhance operational efficiency across all fuel sites to improve overall profitability.

Pain Points

  • Lack of real-time visibility into fuel inventory and delivery status leading to inefficiencies
  • Manual processes for dispatch and reconciliation causing delays and errors
  • Unexpected equipment breakdowns impacting fuel supply and customer satisfaction.

Truefill Geographic Distribution

The primary market is the US, followed by Australia and the UK, reflecting a global presence with established international offices and acquisitions.

Top Countries

United States flag

United States

55%
Australia flag

Australia

15%
United Kingdom flag

United Kingdom

10%
India flag

India

8%
Canada flag

Canada

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users typically have medium to large households and fall into the medium to high-income brackets, reflecting their professional roles.

Employment Status

Income Distribution

Education Level

Truefill Behavior Analysis

Behavior Profile

LinkedIn
Business News
Technology Trends
Supply Chain Management
Regulatory Compliance
Operational Efficiency
Environmental Sustainability
Financial Investments
YouTube
Desktop User
Information Seeking
Professional Networking
Problem Solving
Decision Making
Twitter
Risk Aversion
Long-term Planning

Device Breakdown

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