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Tripadvisor Target Audience
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User Segments
Tripadvisor Geographic Distribution
Tripadvisor's primary user base is in Western markets, with the US and UK accounting for a significant share. However, emerging markets like India show increasing presence.
Top Countries
United States
30%
United Kingdom
10%
India
8%
Canada
7%
Australia
6%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Tripadvisor's user base predominantly consists of households of 3-4 people, with a majority falling under the medium income bracket.
Employment Status
Income Distribution
Education Level
Tripadvisor Behavior Analysis
Behavior Profile
Device Breakdown
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