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Tread Athletics Target Audience

User Segments

Age: 17

Gender: Male

Occupation: High School Student-Athlete

Education: High School

Age: 16

Gender: Male

Occupation: High School Student-Athlete

Education: High School

Age: 15

Gender: Male

Occupation: High School Student-Athlete

Education: High School

Aspiring Ace

Aspiring Ace

Age: 17
Gender: Male
Occupation: High School Student-Athlete
Education: High School
Industry: Youth Sports
Channels: YouTubeInstagramTikTok

Goals

  • Increase fastball velocity significantly to attract college recruiters and secure a scholarship
  • Refine pitch arsenal with advanced movement and command to dominate high school games
  • Maintain peak arm health and prevent injuries throughout demanding seasons.

Pain Points

  • Lack of personalized, data-driven training within my current team environment
  • Inconsistent pitching performance and inability to pinpoint root causes of struggles
  • Fear of career-altering injuries due to intense throwing schedules.

Tread Athletics Geographic Distribution

Tread Athletics serves a global clientele, with the USA being its primary market, followed by Canada and other baseball-rich nations. Their remote model enables wide reach.

Top Countries

United States flag

United States

75%
Canada flag

Canada

5%
Dominican Republic flag

Dominican Republic

3%
Japan flag

Japan

2%
Australia flag

Australia

1.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users are often from higher-income households, with families (3-4 members) representing the largest segment, supporting significant athletic investment.

Employment Status

Income Distribution

Education Level

Tread Athletics Behavior Analysis

Behavior Profile

Data-Driven
Performance Optimization
Individualized Training
Arm Health
Remote Coaching
Velocity Increase
Pitch Design
Goal-Oriented
Self-Motivated
Social Media Engagement
Scientific Approach
Injury Prevention
Mobile Device Usage
Work Ethic
Community
Online Learning
Analytic Interest
Mental Preparation
Seeking Expertise
Competitive Edge

Device Breakdown

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