Find stats on top websites
Major Markets
United States
Singapore
United KingdomKey Competitors
Select a competitor
IRI Worldwide
NielsenIQ
Pattabiz (by StayinFront)
Top Marketing Channels
IRI Worldwide
- Content Marketing
- Examples: White papers, Industry reports, Blog posts
- Campaigns: Future of Retail series, CPG Trends Report 2024, Data-Driven Insights Blog
- Webinars/Virtual Events
- Examples: Live webinars, On-demand presentations, Virtual summits
- Campaigns: IRI Growth Summit, Retail Insights Webinar Series, Personalized Marketing Strategies
- Social Media Marketing
- Examples: LinkedIn thought leadership posts, Twitter industry news, YouTube explainer videos
- Campaigns: Data & Analytics Showcase, CPG Leader Spotlight, Retail Innovation Discussions
Top Sales Channels
- Direct Sales Team
- Account executives, Business development managers, Sales engineers
- Enterprise Solutions Outreach, Strategic Account Penetration, New Client Acquisition Program
- Partnerships/Alliances
- Technology partners, Consulting firms, Data providers
- Joint Solution Development, Referral Program Expansion, Channel Partner Enablement
- Industry Conferences/Trade Shows
- NRF Retail's Big Show, Consumer Goods Forum, Groceryshop
- Booth Demonstrations, Executive Networking Events, Solution Presentations
Trax Retail SWOT Analysis
Strengths
Extensive data assets
Strong brand recognition in market research
Deep industry expertise in CPG/Retail
Weaknesses
May lack real-time in-store execution focus compared to image recognition
Integration challenges with diverse client systems
Perceived as traditional data provider
Opportunities
Expansion into emerging markets
Development of AI/ML predictive analytics
Increased demand for consumer behavior insights
Threats
Emergence of agile tech-first competitors
Data privacy regulations
Economic downturn impacting CPG/retail budgets
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