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Towne Auto Target Audience
User Segments
Age: 20
Gender: Female
Occupation: University Student
Education: Associate Degree
Age: 22
Gender: Male
Occupation: Retail Associate
Education: High School
Age: 19
Gender: Female
Occupation: Part-Time Barista
Education: High School
Maya Rodriguez
Age: 20
Gender: Female
Occupation: University Student
Education: Associate Degree
Industry: Education
Channels: TikTokInstagramYouTube
Goals
- Secure a reliable and affordable car for daily commute to university and part-time job
- Independently manage car maintenance and running costs within a tight budget
- Gain independence and flexibility for social activities and future opportunities.
Pain Points
- Lack of clear information on affordable car financing options for young buyers
- Difficulty in finding trustworthy and budget-friendly car repair services
- Limited public transportation options making personal mobility a necessity.
Towne Auto Geographic Distribution
Primarily serving the local US market, with minor international reach. Focus on North America. Local marketing is crucial.
Top Countries
United States
90%
Canada
3%
Mexico
2%
Germany
1%
United Kingdom
1%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Targets mid-income households, with a focus on families and individuals requiring reliable transportation solutions.
Employment Status
Income Distribution
Education Level
Towne Auto Behavior Analysis
Behavior Profile
Online research
Reliability
Customer service
Convenience
Technology
Social media
Facebook
YouTube
Instagram
Home improvement
Travel
Personal finance
Outdoor activities
Sports
Dining out
Desktop usage
Android usage
Safety
Fuel efficiency
Trustworthy
Device Breakdown
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