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Key Competitors

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Personal Capital
YNAB (You Need A Budget)

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Mint

Personal Capital

YNAB (You Need A Budget)

Top Marketing Channels

Mint

  • Content Marketing
  • Examples: Mint blog, financial guides, budgeting tips
  • Campaigns: Budgeting Made Easy, Financial Freedom Journey, Debt Repayment Strategies
  • Social Media Marketing
  • Examples: Facebook ads, Twitter engagement, Instagram infographics
  • Campaigns: Mint Money Challenges, #MintTips, Financial Wellness Wednesday
  • Affiliate Marketing
  • Examples: