TogetherWeServed.com : Market and Competitor Analysis

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TogetherWeServed.com (TWS) is an online platform for US military veterans to connect with former comrades, research units, and document their service history. The platform hosts a vast database of military records, unit histories, and personal accounts from veterans. TWS aims to be a living archive of US military history, preserving the stories of those who served.

Company : TogetherWeServed.com

Industry : Online CommunitiesVeteran ServicesMilitary History

Major Markets

United States

Canada

United Kingdom

Key Competitors

National Veterans Connect

American Legion

Veterans of Foreign Wars (VFW)

TogetherWeServed.com Key Value propositions

Veteran Connection

Military History Preservation

Genealogy Research

Veteran Support

TogetherWeServed.com Latest news

Together We Served.com provides faster method to find old service ...

Aug 23, 2023 ... Top Stories · Latest News · Benefits News · Health News · Secretary's Blog ... Can you please try again at https://togetherweserved.com/findpeople.

Untitled

An up close and personal interview with U.S. Police Veteran and Togetherweserved.com Member: DEP CHF William Ford (1977-Present) USCBP Ports of Entry, ...

TogetherWeServed.com offers digital shadow box - VA News

Aug 3, 2019 ... “It is vitally important their service to our country should never be forgotten.” Veteran service miniplaque. In addition, TWS is offering ...

Largest U.S. Military Veteran Directory + Service History Archive ...

TogetherWeServed.com is a unique website for all who served in the U.S. Military ... TWS is a living, breathing national archive of the most important events in ...

TogetherWeServed.com SWOT Analysis

Strengths

Extensive database of military records and unit histories.Strong community focus, fostering camaraderie among veterans.Unique value proposition catering specifically to the US military experience.

Weaknesses

Reliance on user-generated content for completeness and accuracy.Potential challenges in attracting younger veterans.Monetization strategy and sustainability are unclear.

Opportunities

Expand partnerships with veteran organizations and government agencies.Develop mobile applications for increased accessibility and engagement.Offer premium features and subscription options to generate revenue.

Threats

Competition from other veteran-focused online platforms.Data privacy concerns and potential security breaches.Shifting demographics and declining veteran population over time.

Top Marketing Strategies for TogetherWeServed.com

Personalized User Onboarding

This strategy will help users feel more welcome and understand the platform's value by providing a personalized onboarding experience. It will guide them through key features, personalize content, and show them how to connect with other veterans.

Leveraged Reciprocity

This strategy will build trust and encourage engagement by offering valuable content and resources in exchange for user information. It will also create a sense of community by emphasizing the shared experiences of veterans.

Dedicated User Community

This strategy will foster a sense of belonging and create a space for veterans to connect, share stories, and support each other. It will enhance the platform's value proposition by offering a unique community experience.

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TogetherWeServed.com User Persona

Name:

John Smith

Age :

52

Gender :

Male

Occupation :

Project Manager

Industry :

Construction

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

Reconnect with members of his old unit from Operation Desert Storm and reminisce about shared experiences
Research and document his unit's history during the Gulf War, preserving their stories for future generations
Find resources and support for veterans dealing with age-related health issues and connect with local veteran support groups.

Frustrations

Struggling to remember the full names of everyone in his unit, making it difficult to find them online
Finding accurate and detailed information about his unit's deployment and activities during the war
Navigating the complex web of government and non-profit organizations to find the specific resources he needs for his health concerns.

Name:

Susan Jones

Age :

35

Gender :

Female

Occupation :

Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

Learn more about her late grandfather's service in the Vietnam War and connect with other families who had loved ones in the same unit
Share her grandfather's story and photos on the platform to preserve his legacy and educate others about the Vietnam War
Connect with other descendants of veterans to share experiences and support each other in navigating the emotional complexities of having a family member who served in a war.

Frustrations

Finding limited information online about her grandfather's unit and their experiences in Vietnam
Encountering misinformation or differing accounts of events from the war, making it hard to piece together an accurate history
Feeling isolated in her grief and struggling to find others who understand the unique challenges of being a grandchild of a veteran, especially from a controversial war like Vietnam.

Name:

David Lee

Age :

28

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

Find and connect with other veterans who are now working in the tech industry and share career advice and job opportunities
Document his experiences serving in Afghanistan and use the platform to raise awareness about the challenges faced by modern-day veterans returning to civilian life
Discover and participate in online communities and forums related to his interests like video games, coding, and technology with fellow veterans who share similar hobbies.

Frustrations

Feeling disconnected from his military identity as he transitions into the civilian workforce and seeks to find a sense of belonging in his new career path
Encountering a lack of understanding from his peers and colleagues about his experiences serving in Afghanistan and the challenges of readjusting to civilian life
Finding it difficult to relate to non-veterans his own age who haven't shared the same life-changing experiences, leading him to seek out online communities where he can connect with like-minded individuals.

TogetherWeServed.com Geographic and Demographic Insights

Geographic Insights: The target market is predominantly located in the United States, accounting for the majority of users. However, there's a small international presence, particularly in countries with historical ties to the US military.

Top Countries

United States
90%
Canada
3%
United Kingdom
2%
Australia
1.5%
Germany
1%

Demographic Insights: The platform appeals primarily to older males, reflecting the demographics of US veterans. However, there's a growing segment of female users and younger veterans.

Age Distribution

Gender Distribution

TogetherWeServed.com Socio-economic Profile

Household and Income Insights: The target users typically fall within the middle-income bracket and have an average household size. This suggests a mix of families and individuals at various stages of life.

Educational and Employment Insights: A significant portion of users are retired, reflecting the older demographic. Educationally, they are largely distributed, with a slight majority having some college or university experience.

Households Size

Income Distribution

Education Level

Employment Status

TogetherWeServed.com Behavioral Insights

Interest-Based Insights: Users are interested in military history, current events, and politics, reflecting their past service and continued engagement with society.

Technology and Social Media Usage: Users primarily access the platform through desktop devices, indicating an older demographic. They are active on Facebook, YouTube, and Twitter for social engagement.

Interests

military historycurrent eventspoliticsoutdoor activitiestravelfamily historyhome improvement

Device Breakdown

Social Media Usage

TogetherWeServed.com Top Competitors

Competitor	Estimated market share	Top domains
National Veterans Connect	15%	Veteran Support, Community Outreach, Advocacy
American Legion	45%	Veteran Advocacy, Community Service, Patriotism
Veterans of Foreign Wars (VFW)	35%	Veteran Benefits, Charitable Programs, Comradeship

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