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Today Payments Target Audience

User Segments

Age: 38

Gender: Female

Occupation: E-commerce Business Owner

Education: Master's Degree

Age: 45

Gender: Male

Occupation: Retail Store Chain Manager

Education: Bachelor's Degree

Age: 32

Gender: Female

Occupation: Small Business Consultant

Education: Bachelor's Degree

Evelyn Chen

Evelyn Chen

Age: 38
Gender: Female
Occupation: E-commerce Business Owner
Education: Master's Degree
Industry: E-commerce
Channels: LinkedInYouTubeInstagram

Goals

  • Streamline online payment processing to reduce cart abandonment rates and increase conversion
  • Securely expand into international markets by offering diverse payment options
  • Optimize financial reporting and analytics to gain deeper insights into sales performance.

Pain Points

  • High transaction fees eating into profit margins
  • Complex integration processes with existing e-commerce platforms
  • Lack of transparent and responsive customer support for technical issues.

Today Payments Geographic Distribution

Primarily targeting North American businesses, especially the US and Canada, with emerging interests in UK, Australia, and Germany for payment processing solutions.

Top Countries

United States flag

United States

70%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

7%
Australia flag

Australia

5%
Germany flag

Germany

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users typically have 3-4 person households with medium to high income levels, indicating established businesses or financially stable decision-makers.

Employment Status

Income Distribution

Education Level

Today Payments Behavior Analysis

Behavior Profile

Business Networking
Technology Adoption
Financial News
Productivity Tools
Small Business Growth
Digital Marketing
Cybersecurity Trends
LinkedIn
Facebook
YouTube
Desktop User
Seeking Efficiency
Reliable Solutions
Seamless Integration
Cost-effective
Upgrading Systems
Expanding Channels
Online Sales
Streamlining Operations
Customer Experience

Device Breakdown

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