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TikTok Target Audience
User Segments
Age: 16
Gender: Female
Occupation: Student
Education: High School
Age: 15
Gender: Male
Occupation: Student
Education: High School
Age: 20
Gender: Female
Occupation: Part-Time
Education: Associate Degree
Maya 'The Mover' Singh
Age: 16
Gender: Female
Occupation: Student
Education: High School
Industry: Education
Channels: TikTokInstagramYouTube
Goals
- To create engaging short-form video content that goes viral and expresses her unique creativity
- To stay updated on the latest trends in fashion and music to influence her personal style
- To connect with friends and peers, sharing experiences and discovering new content together.
Pain Points
- Difficulty in gaining significant traction or followers on her content
- Limited access to high-quality editing tools or resources for video production
- Juggling academic responsibilities with her passion for content creation.
TikTok Geographic Distribution
TikTok's largest user bases are in the US and Indonesia, indicating a strong global reach across developed and emerging markets, with significant presence in Latin America and Europe.
Top Countries
United States
18.5%
Indonesia
10.2%
Brazil
7.5%
Mexico
6.8%
Russia
5.1%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
TikTok users frequently come from medium-income households, often 3-4 person families. This reflects broad appeal across various economic strata.
Employment Status
Income Distribution
Education Level
TikTok Behavior Analysis
Behavior Profile
Entertainment
Short-form Video
User-Generated Content
Personalized Content
Mobile-centric
Community Connection
Creative Expression
Trends
Music
Dance
Fashion
Gaming
DIY Projects
Food
Travel
Instant Gratification
Mood Boost
Unwind
Discover Hobbies
Stay Connected
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