Thysse : Market and Competitor Analysis

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Thysse is a third-generation, family-owned commercial printing and brand experience company. They provide a wide range of services including facility branding, direct mail marketing, packaging, commercial printing, and promotional items. Their focus on innovation, sustainability, and customer satisfaction has allowed them to partner with leading brands nationwide.

Company : Thysse

Industry : PrintingMarketingBranding

Major Markets

United States

Canada

United Kingdom

Key Competitors

Quad/Graphics

Cimpress

Vistaprint

Thysse Key Value propositions

Sustainability

Quality Printing

Brand Experience

Customer Service

Thysse Latest news

Thysse - Commercial Print Services

Thysse offers commercial printing and branding solutions including custom packaging, facility branding, direct mail, and wide format printing.

Thysse | LinkedIn

About us ; Website: http://thysse.com. External link for Thysse ; Industry: Printing Services ; Company size: 51-200 employees ; Headquarters: Oregon, Wisconsin.

About Thysse - 80 Years Of Print Excellence

We specialize in bringing brands to life, and know that each step in the process holds equal importance. ... Introducing Thysse's New Leadership Team · Thysse ...

Mark Traver - Business Development - Thysse | LinkedIn

Worked in pre-press before taking a new roll in sales, great experience. Schumann Printers, Inc. Graphic. Pre Press. Schumann ... http://www.thysse.com.

Thysse SWOT Analysis

Strengths

Family-owned legacy and experienceCommitment to sustainability and eco-friendly practicesFocus on innovation and technology

Weaknesses

Primarily serving the US market, limiting global reachDependence on the printing industry which is susceptible to digital disruptionPotential vulnerability to economic downturns impacting marketing budgets

Opportunities

Expand service offerings in digital marketing and online brandingLeverage technology for personalized customer experiences and online salesExplore partnerships with sustainable brands and organizations

Threats

Increasing competition from online printing and marketing platformsFluctuating costs of raw materials, especially paper and inkShifting consumer preferences towards digital marketing channels

Top Marketing Strategies for Thysse

Content Marketing & Digital Lead Generation

Create valuable content like case studies, blog posts, and videos showcasing Thysse's expertise and sustainability. Leverage digital platforms to attract potential clients and generate leads through targeted ads and SEO optimization.

Strategic Partnerships and Referral Programs

Collaborate with complementary businesses like marketing agencies, designers, and event planners to expand reach and generate referrals. Implement a referral program incentivizing existing clients to recommend Thysse's services.

Leveraging Sustainability and Eco-Friendly Solutions

Promote Thysse's commitment to sustainability and eco-friendly printing practices. Target environmentally conscious businesses and highlight their unique offerings, positioning them as a responsible and innovative choice.

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Thysse User Persona

Name:

Sarah Miller

Age :

35

Gender :

Female

Occupation :

Marketing Director

Industry :

Healthcare

Education :

MBA, Marketing

Preferred platforms

GOALS

Increase brand awareness and patient engagement for the hospital through targeted marketing campaigns that resonate with the local community
Drive patient acquisition and improve brand loyalty by creating a seamless and positive patient experience across all touchpoints, from online interactions to in-person visits
Optimize marketing ROI by leveraging data analytics to track campaign performance, measure results, and identify areas for improvement.

Frustrations

Struggling to break through the clutter and reach the right audience with marketing messages
Coordinating print and digital marketing efforts effectively to create a cohesive brand experience
Demonstrating the value of marketing investments and securing sufficient budget allocation.

Name:

John Lee

Age :

42

Gender :

Male

Occupation :

Sustainability Officer

Industry :

Retail

Education :

Master's, Environmental Science

Preferred platforms

GOALS

Implement eco-friendly packaging solutions that reduce the company's environmental footprint without compromising product quality or brand image
Partner with suppliers who share the company's commitment to sustainability and ethical sourcing practices
Effectively communicate the company's sustainability initiatives to consumers and build brand loyalty among environmentally conscious shoppers.

Frustrations

Finding cost-effective and sustainable packaging alternatives that meet the company's needs
Ensuring transparency and traceability throughout the supply chain to verify the sustainability claims of suppliers
Educating consumers about the importance of sustainable practices and overcoming skepticism about greenwashing.

Name:

Emily Chen

Age :

28

Gender :

Female

Occupation :

Marketing Coordinator

Industry :

Education

Education :

Bachelor's, Graphic Design

Preferred platforms

GOALS

Create visually appealing and engaging marketing materials that capture the attention of prospective students and their parents
Develop a strong and consistent brand identity across all platforms, from print brochures to social media content
Effectively communicate the value proposition of the school and its programs to increase student enrollment.

Frustrations

Working with limited budgets and resources to execute creative marketing campaigns
Staying up-to-date with the latest design trends and social media algorithms
Measuring the effectiveness of marketing efforts and demonstrating their impact on enrollment goals.

Thysse Geographic and Demographic Insights

Geographic Insights: Thysse's primary target market is the United States, capturing a significant 90% share, followed by Canada and the United Kingdom with smaller market shares.

Top Countries

United States
90%
Canada
5%
United Kingdom
2%
Germany
1.5%
Australia
1.5%

Demographic Insights: Thysse's target audience is fairly balanced between genders, with the largest age group being 35-44 years old, indicating experienced professionals.

Age Distribution

Gender Distribution

Thysse Socio-economic Profile

Household and Income Insights: Thysse's target market largely consists of households of 2-4 people with medium income levels, suggesting a focus on families and middle-class consumers.

Educational and Employment Insights: Thysse's target audience is primarily employed full-time with a significant portion having a university or college degree, indicating a focus on educated professionals.

Households Size

Income Distribution

Education Level

Employment Status

Thysse Behavioral Insights

Interest-Based Insights: Thysse's target audience shows keen interest in areas like Marketing, Business, Sustainability, Technology, Design, Printing, and Advertising.

Technology and Social Media Usage: Thysse's target audience prefers desktop devices and engages most with LinkedIn, indicating a professional user base. They also use Facebook and YouTube.

Interests

MarketingBusinessSustainabilityTechnologyDesignPrintingAdvertising

Device Breakdown

Social Media Usage

Thysse Top Competitors

Competitor	Estimated market share	Top domains
Quad/Graphics	40%	Printing, Packaging, Marketing Solutions
Cimpress	30%	Online Printing, Mass Customization, Marketing Materials
Vistaprint	15%	Small Business Printing, Marketing Services, Online Design

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